Core CRM
£15,000 – £30,000
fixed pricePipeline, contacts, and the reporting your team needs day to day.
Custom CRM development
Generic CRMs make you adapt your sales and account-management process to fit their fields and stages. We build a CRM around your actual pipeline, your data, and the reports you actually need.
- Pipeline modelled on your process
- Your data, your structure
- Reporting that answers real questions
- Connected to the rest of your stack
A CRM shaped around your pipeline, not the other way round.
Transparent pricing
Priced up front. No day-rate surprises.
CRM + automation
£30,000 – £60,000
fixed priceCore CRM plus automated follow-ups, lead routing and integrations with your other tools.
Enterprise CRM platform
£60,000+
fixed priceMulti-team, multi-pipeline CRM with advanced permissions and reporting.
Map the pipeline
We document how deals and accounts actually move today, stage by stage.
Fixed scope & price
A clear, fixed quote for the CRM build before any code is written.
Build & connect
We build the CRM and connect it to your email, invoicing and other tools in phases.
Hand over & own
You get a documented CRM that's yours to keep, extend or host anywhere.
Signs you need this
If any of these sound familiar, custom crm development will pay for itself.
- You've added a dozen custom fields to a generic CRM and it's still awkward
- Your pipeline stages don't match how deals actually move
- Reporting means exporting to a spreadsheet to get the numbers you need
- You're paying per-seat for CRM features your team doesn't use
Brands we've worked with
Pet servicesReal client, real results
Read the Good Walk Club case studyThe whole business, run from one platform
A full platform to run the business end to end — public website, online bookings, client management and recurring Stripe payments in one place.
- Website + bookings in one
- Clients & schedules together
- Payments on autopilot
What's included
Everything needed to make it work end to end.
Pipeline modelled on your process
Stages, fields and automations that mirror how your team actually sells and manages accounts.
Your data, your structure
No forcing your records into someone else's schema — we design the data model around you.
Reporting that answers real questions
Dashboards built for the numbers your team and leadership actually track.
Connected to the rest of your stack
Synced with email, invoicing and support tools so the CRM isn't an island.
Not sure custom crm development is the right fix?
Answer four quick questions and we'll match you with the right next step — then grab a time that works. No hard sell, just an honest read on what it would take.
FAQs
Yes. Migrating contacts, deal history and notes from your existing CRM is part of a standard build so you don't lose historical context.
You can push generic CRMs a long way with customisation, but you'll still be paying per seat for features you don't use and working around their data model. A custom CRM has no such ceiling.
Yes — email sync, calendar integration and connections to your invoicing or support tools are typically part of the CRM + automation tier.
A core CRM covering pipeline and reporting typically runs £15,000–£30,000. Add automation and integrations and it's £30,000–£60,000. We agree a fixed price during discovery.
Yes. There are no per-seat fees and no lock-in — the CRM and its code are your asset once you've paid.