About
Phiof
Bespoke operational systems for UK service businesses.
We build the systems behind the work.
Most service businesses don't have an ops problem — they have a sprawl problem. Enquiries land in too many places. Work gets tracked in sheets. Handoffs happen in DMs. Ownership lives in someone's head.
Phiof Digital designs and builds bespoke operational systems that bring it into one place — capture, routing, workflows, handover, and visibility — without forcing your team into a complicated platform they won't use.
Manchester-based. Working across the UK. Senior-led, practical delivery.
What we fix
Single source of truth
One place to see all enquiries, work in progress, and handoffs. No more hunting through inboxes.
Clear ownership
Every enquiry has an owner. Every handoff has a clear next step. No ambiguity.
Less admin drag
Automate the repetitive stuff. Route enquiries automatically. Track without manual updates.
Systems your team actually uses
Built around how work moves, not how software thinks it should move. Adoption over features.
How we work
- 01
Discovery
Map what's real: enquiry sources, tools, handoffs, pain points.
- 02
Design
Design the simplest system that will actually be adopted by your team.
- 03
Build
Build it. Integrate with your tools. Test with real work.
- 04
Embed
Handover, train, document. Then evolve as you learn what works.
What we've built
We've delivered intake and routing systems, operational dashboards, tool integrations, handover flows, and internal tools for UK service businesses. We work around the tools you already use.
Common tools we work around
How we work
Clarity over complexity
If it needs training to understand, it's already too complicated.
Adoption beats features
The best system is the one your team uses every day.
Build around reality
We design around your tools, constraints, and how work actually moves.
Who you'll work with
Direct with the builder. Small team. Senior-led. No handoffs between sales, design, and build.
You'll work with the same person from discovery through to handover. We build what we design, and we design what we understand.